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Data processing

Digital Printing

If you can imagine the possibilities, BMR's printing platforms can make them a reality. Some of the benefits to using this solution include increased flexibility, stock elimination and dynamic color printing capability.

Why variable data printing? The look and content of your printed materials can be honed to communicate one-to-one with each intended recipient. Variable data printing is a great tool for conducting targeted marketing campaigns and tailoring your literature to appeal to individuals and small, well-focused niches.

Levels of Personalization

From the "least relevant" way to communicate with a customer through the "most relevant", here are the different levels of how content can be customized within a document:

Static This is a "one size fits all" marketing message. Your marketing message is "mass-produced" using conventional offset lithography and every customer will receive the same message, regardless of their relationship or profitability to your company.

Personalized Each customer's name and address will appear on each document to attract attention but the marketing message is static and exactly the same for each and every customer, regardless of their relationship or profitability to your company.

Versioned Segmented versions of a document are created to meet the needs of different groups. Your customer base is segmented ' according to demographic or other attributes, perhaps by a previously expressed interest. For example, investors could be segmented by age or long-term goals, or car owners segmented by the model they own, or geography could determine the version. Customized content is then delivered that best addresses the needs of each particular segment.

Fully Customized The ultimate application of direct marketing, each document's content is fully customized to be highly relevant and custom-tailored to a specific individual. A full color document is dynamically composed and everything in the document can be varied:

  • The Layout

  • Text

  • Images

These items can all be swapped depending on the customer and data provided.

“Big enough to get the job done, small enough to care.”


877.439.7070 (Toll Free)

Digital Printing can be more economical and faster then traditional offset, depending on the quantity.

   Mark Hoare,
             VP Data Solutions

Xerox Nuvera
Personalized Result9:45 AM 2/24/2010